Expedtion

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                        Vision  

                       Becoming the first Institute of reference in the region for providing best knowledge of                             Entertainment Industry, Music Institute & Event Management. 

 

                        Mission:  

                       To satisfy the needs of clients by creating a unique friendly, cosy and relaxing                                         environment where people can enjoy a quality music and training with family & friends.

 

                        Values:  

                        1.         Commitment to our clients  

                                    A).         We will ensure that each training and services provided to clients is of                                                     high quality notes and accuracy.                                  

                                    B)          We ensure that we will not sacrifice quality of training and service over                                                   price.                                      

                                    C)          Customers will remain our main priority. 

                                    D)          We will ensure that all their needs and expectations are satisfied. 

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                        2.         Our community  

                                    We will maintain a sense of responsibility over our impact on the environment                                         and our community.  

                        3.         Team  

                                   A)           We will encourage a culture of friendly people and team work by                                                              helping each other. 

                                    B)           We will be respectful to each other in all circumstances. 

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                        Objectives:  

                        1.         Creating and maintaining a relationship with clients by:     

                                    A)           Maintaining key staff members (motivated and skilful)  

                                    B)           Maintaining quality level and prices.  

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                        2.         Increase sales to 30% after 16 months by adopting strategies:  

                                    A)           Increase number of clients and trainees. 

                                    B)           Keep loyal customers.  

                                    C)           Increase frequency of customers.  

                                    D)           Increase average sales size.  

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                        3.         Targeting and maintaining a net profit of at least 12% by:  

                                    A)           Eliminating unnecessary cost/ expenses.  

                                    B)           Improving cost control.  

                                    C)           Improving stock control.  

                                    D)           Eliminate wastage.  

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                        4.         Retaining the key staff by:  

                                    A)           Improving working conditions and salary.  

                                    B)           Recognition of hard work through appraisals by manager.  

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                        Competitive advantage  

                        The competitive advantages of our Institute are: 

                        1.         Location. 

                        2.         Quality of training provided at reasonable price. 

                        3.         Knowledge and experience of the industry. 

                        4.         Relaxing and attractive interior Institute.   

                        5.         Fast service (best or good training)and high customer service. 

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                        Keys to success:  

                        1.         Provide training to employee to make the friendly class environment. 

                       2.         Invest profit in employee satisfaction to ensure high standard of service and                                           motivation.  

                        3.         Design with a chilling atmosphere and virtually attractive.  

                        4.        Provide a great work environment and treat employees with dignity and                                                   respect.  

                       5.         Apply the highest standard of excellence and passion to the music &                                                       instruments and service to customers.  

                        6.         Fast service and offer value for money products/service.  

                        7.         Continuously developing ongoing relationships with frequent and new guests. 

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                        Our Beliefs & Our Passion  

                        We believe in having passion for our work, sharing our enthusiasm & taking initiative                             whenever possible Innovation. We believe in innovation. We would seek out and                                   cultivate ideas that support renewal & refresh & enhance the experience of our                                       customers.